What is a Universal Checkout?
Universal checkout lets shoppers buy any product from any retailer in a single cart — without leaving the page they're on. Shoppable® invented and patented this technology in 2011. More than a decade later, it's become the infrastructure the agentic commerce era is being built on.
Universal checkout lets shoppers buy any product from any retailer in a single cart — without leaving the page they're on. Shoppable® invented and patented this technology in 2011. More than a decade later, it's become the infrastructure the agentic commerce era is being built on.
The definition: what universal checkout actually means
Universal checkout is an online shopping technology that allows a consumer to purchase products from multiple retailers, in a single cart, from a single checkout flow, without ever being redirected to a retailer's website.
In plain terms: a shopper can see a product in an article, an ad, a video, or an AI conversation, click to buy it, and complete the transaction right there. No new tab. No redirecting to a new website. No re-entering credit card information. One experience, any surface, any retailer.
Shoppable® created and patented this technology in 2011. At the time, it was a radical departure from how e-commerce worked. Today, as AI agents reshape how people discover and buy products, it's become the foundational infrastructure layer for a new era of commerce.