What is the Order Data API and why is it important?

The Order Data API allows companies to securely extract order data. The Order Data API has parameters to set up in order to properly extract the correct data from an order.

The Order Data API allows companies to securely extract order data. The Order Data API has parameters to set up in order to properly extract the correct data from an order. This includes the details of what was purchased, for how much, and from where. Shoppable provides 40+ parameters about the order data including relevant 1st party data, and the ability of 25+ interaction events related to consumer engagement