Dashboard Glossary

Stat Type	Explanations
Total Orders	Total number of orders that are completed and canceled
Add to Cart Rate	Number of sessions with at least one Add to Cart event, divided by Total Sessions
Total Revenue	Total revenue based on completed orders
Average Order	AOV of both completed and canceled orders
Order Analysis	Breakdown of completed versus canceled orders
Opt-ins	Users opted in to receive marketing emails
Revenue per Month	Total revenue and quantity for completed orders (GMV)
Revenue by State	Total revenue of completed orders by state
No Shopping Activity	Churn Rate - based on sessions - users that leave w/o any shopping activity
No Cart Addition	users that view at least one product but no addition to cart
Cart Abandonment	Add an item to the cart but leave before checking out
Checkout Abandonment	Users that start checkout process but do not complete it.
Campaign Revenue	Revenue generated by named campaigns tracked by GA through UTM codes
Top 5 Retailers	Add to Cart and product checkout results by retailer in GA
Shopper Intent	ATC YTD divided by Prod Views x 100
Bounce Rate	Single-page sessions divided by all sessions
User Analysis	New vs returning users
Device Usage	Mobile vs tablet vs desktop
Conversion Rate	Total completed and canceled orders divided by product views
Total Sessions	Total number of session in the given time frame
Average Time	Displays the average amount of time that visitors spend on a page of your site during Google Analytics sessions that are attributed to clicks on search or social objects.
Product Views	Number of times users viewed the product-detail page
User Age Analysis	Sessions based on shopper age
Gender Usage	Sessions based on shopper gender
Top 5 Products	Top 5 selling products by quantity
Top Traffic Sources	Top traffic sources with revenues over $0

Dashboard Glossary

Shoppable provides over 40 data points that help you analyze the performance of your e-commerce initiatives. You can use these data points in near-real time to optimize. Below are the descriptions for terms included in the Shoppable Dashboard.