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Should I use the API Solution or Shoppable® DTC Lite?

Which one is the best for you?

Here are the advantages of each solution

                      Shoppable® Checkout API                   Shoppable® DTC Lite
Pro: Flex ability of layout design. Pro: Fast integration 
Pro: Allows you to create a custom user experience to your design specs with few restrictions Pro: Cheaper to integrate into your website 
Con: Requires you to be PCI Compliant Pro: Benefit for Shoppable cross-platform testing and optimization 
Con: More costly to integrate into a website or a web application.  Con: Doesn't allow for customizations or changes
  Con: Not easily useable in dedicated mobile apps