| Stat Type |
Explanations |
| Total Orders |
Total number of orders that are completed and canceled |
| Add to Cart Rate |
Number of sessions with at least one Add to Cart event, divided by Total Sessions |
| Total Revenue |
Total revenue based on completed orders |
| Average Order |
AOV of both completed and canceled orders |
| Order Analysis |
Breakdown of completed versus canceled orders |
| Opt-ins |
Users opted in to receive marketing emails |
| Revenue per Month |
Total revenue and quantity for completed orders (GMV) |
| Revenue by State |
Total revenue of completed orders by state |
| No Shopping Activity |
Churn Rate - based on sessions - users that leave w/o any shopping activity |
| No Cart Addition |
users that view at least one product but no addition to cart |
| Cart Abandonment |
Add an item to the cart but leave before checking out |
| Checkout Abandonment |
Users that start checkout process but do not complete it. |
| Campaign Revenue |
Revenue generated by named campaigns tracked by GA through UTM codes |
| Top 5 Retailers |
Add to Cart and product checkout results by retailer in GA |
| Shopper Intent |
ATC YTD divided by Prod Views x 100 |
| Bounce Rate |
Single-page sessions divided by all sessions |
| User Analysis |
New vs returning users |
| Device Usage |
Mobile vs tablet vs desktop |
| Conversion Rate |
Total completed and canceled orders divided by product views |
| Total Sessions |
Total number of session in the given time frame |
| Average Time |
Displays the average amount of time that visitors spend on a page of your site during Google Analytics sessions that are attributed to clicks on search or social objects. |
| Product Views |
Number of times users viewed the product-detail page |
| User Age Analysis |
Sessions based on shopper age |
| Gender Usage |
Sessions based on shopper gender |
| Top 5 Products |
Top 5 selling products by quantity |
| Top Traffic Sources |
Top traffic sources with revenues over $0 |
