Shoppable optimizes, or as we like to say, 'ShopOptimizes,' the cart based on several parameters to reduce friction and clicks, improve shopper satisfaction and, ultimately...
Shoppable optimizes, or as we like to say, 'ShopOptimizes,' the cart based on several parameters to reduce friction and clicks, improve shopper satisfaction and, ultimately, increase purchase conversion.
Shoppable's algorithm dynamically accounts for many data points. This includes the retailers you wanted assigned to your account, which retailers have the products available, which products are added to the cart, the quantity requested, the price of each product, the shipping fees, and the grand total. This prioritizes the branded products that the shopper wants first, helping them efficiently understand which retailers are carrying all the products the your shopper wants (this is in contrast to most "where to buy " commerce solutions that send shoppers to a retailer page for a single product, prioritizing a single retailer and making it harder for a shopper to find all of the branded products he/she wants, first, and which retailer has them all in stock).
Your shopper always has the ability to swap retailers, within the cart, if the shopper prefers a different retailer. This allows for fair and equitable display of retailers as well as the best user experience for the shopper.