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What are the differences between DTC Lite™ and Instant Shop, and which one is best for my company?

Shoppable® has a suite of commerce technologies to help you make an existing website or blog shoppable, create a new shoppable shop, or launch Shoppable ads. Here is a breakdown of how you can differentiate them.

Shoppable® DTC Lite™ 

  • This is ideal for companies that have an existing website and CMS (content management system) and want to add "buy buttons", a shopping cart, and universal checkout functionality to their website.
  • Typically Shoppable® DTC Lite™  is preferred by publishers and digital media companies as well as CPG companies and manufacturers that want to make their brand site Shoppable. 
  • Consumers have had more success closing the funnel when they are shopping with CPG companies.
  • Preferred for companies with multiple retailer channels. While it is recommended that there are at least 2 retailers attached to your token, customers have had more success and higher conversion rates when having 3 or more retailers connected to their account.
  • Best experience for enterprises but not limited to smaller companies. While enterprise companies will have the best experience with Shoppable® DTC Lite™, in that it allows for normalization across products and retailers, Shoppable® DTC Lite™ can still be used by smaller companies that do not have an in cart experience hosted on their website, allowing for a checkout experience without having to do the engineering work on their end.

Shoppable® Instant Shop

  • Ideal for all-size publishers, brands and even influencers.  Shoppable® Instant Shop is best for companies who are looking to create digital storefront or Shoppable landing page for a campaign.  It can also be used by those who are new to the e-commerce space and are looking for an easy setup for an affiliate marketplace where they can earn commissions with stores drop-shipping and fulfilling for them.
  • Shoppable® Instant Shop allows users to create an account with us and begin creating their own hosted e-commerce experience, without having to host it on their website.