Shoppable Media is media or an ad experience that not only connects the user to the ability to buy the products but is TRANSACTABLE from the Ad. This creates a streamlined user experience by removing many clicks and friction from...
Shoppable Media is media or an ad experience that not only connects the user to the ability to buy the products but is transactable from the advertising unit. This creates a streamlined user experience by removing several clicks and points of friction from the shopping experience that would traditionally redirect the shopper to a retailer or brand's website to purchase. Shoppable Media brings the cart to the consumer.
Advantages:
- True, Shoppable Media enables the advertiser to not just track impressions, clicks, and engagement, but also sales, order volume, and even full order details.
- The advertiser can use UTM to track the sales generated by each named campaign
- The advertiser is able to own the audience and market to them.
- The real return on ad spend (ROAS) may vary based on the advertiser, but Shoppable Media enables the advertiser to track this critical metric