What is 'DTC Lite'?

Shoppable® DTC Lite is a standardized Shoppable product that enables you to embed Shoppable's cart and universal checkout technology directly on an existing website or blog. DTC stands for direct-to-consumer...

What is 'DTC Lite'?

Shoppable® DTC Lite is a standardized Shoppable product that enables you to embed Shoppable's cart and universal checkout technology directly on an existing website or blog. DTC stands for direct-to-consumer. We call this Shoppable® product "DTC Lite" because it is powerful technology allowing companies to enable a DTC-like experience and get all the benefits without all the headaches.

What do we mean? You can set up buy buttons and a hosted multiple-retailer checkout on your website without becoming merchant-of-record, creating channel conflict, or incurring the expense of setting up and supporting the complete supply chain and fulfillment processes.

Shoppable® DTC Lite delivers a fully functional Product Detail Page (PDP) (with an add-to-cart feature), multi-retailer enabled side cart, and Shoppable's patented universal checkout with no more than a few lines of well-placed code.

This product is often used by CPG's, FMCG's, manufacturers, and publishers.  Shoppable's DTC Lite product allows you options to style the cart and checkout to fit your brand. This product reduces the time it takes you to launch Shoppable so you can get your business up and running quickly.  The average setup time is one week.

(Shoppable DTC Lite was previously known as Shoppack.)